Boomer Demographics

• The 50+ market has $2.4 trillion of annual income, which accounts for 42% of all after-tax income.[1] 
• The internet is the most important source of information for baby boomers when they make a major marketing purchase.[2] 
• Boomers spend an average of $7 billion online annually.[3] 
• By 2010, the total spending for the 50+ households will increase by over $900 billion. 
• 42% of all travel industry purchases happen online, and adults 50+ account for 80% of all luxury travel spending.[4] 
• 82% of boomers who use the internet research health and wellness information online. 
• 89% of Boomers advise their friends on purchasing decisions, and 93% of boomers identify their friends as trusted sources.[5]

 Site Statistics

• 825,000+ registered members
• Ranked in the top 800,000 on Alexa.com
• Ranked in the top 50,000 on Ranking.com

[2] Zoomerang

[3] SeniorNet

[4] Pew Internet and American Life Project

[5] 2007 KRC Research